The first show I went to at the Amsterdam Fashion Week was the show of Franzel Amsterdam. This brand showed their 2015 Spring/Summer collection. If you like seeing girls in their undies then this was the show you HAD to be at. (;Photo’s: Team Peter Stigter
Franzel Amsterdam, a brand founded by Eric Franzel, really shows what this man is all about. Even though he actually says that ‘he (made the choice to) leave(s) his first name out of the brand name, because he doesn’t want it to be personal’; the clothes tell a different story.
When looking at the collection mister Franzel has designed this time around you can actually feel the tough background he came from (as he himself stated on the Fashion Week site) as the clothes really have this urban kind of feel to them – even more so than they had during the A/W15 collection that was brought to the catwalk in January of this year.
It’s exactly this urban/street feeling that makes the S/S15 collection of Franzel Amsterdam stand out from the others. Eric Franzel truly knows how to combine high fashion and street style and how to make pieces that are wearable for every age group, young and old.
What I didn’t like at all, was the name that was given to the collection. ‘This is Not Art’ is a name that is actually achieving the opposite of what it says it wants to achieve. When you are actually trying so hard not to create something, you are out there already creating it. Same goes for this name. Shouting as loud as you can that you don’t want your clothes to be art is actually shouting loudly that you do want your clothes to be viewed as art and therefore the name sounds incredibly stupid. It comes across as attention-seeking and I don’t think you want something like that for your collection. You want the items to speak for themselves, right? And then it’s up to the viewer to decide if it’s art or not.
But with this being said I do think that the clothes made for this collection are actually clothes worth buying. If I look at my own wardrobe there are items in the ‘This Is Not Art’-collection that I would pick out and be like ‘Hell yassss, I’m going to really look fine when I wear this!’. Even though they have this urban simplicity to them; I do think they have got what it takes to make them stand out as items in someone’s closet (or in mine for that matter).
What do you guys think of the Franzel Amsterdam S/S15 collection? Would you wear it? Let me know!